Asperger Syndrome A Disorder On The Autism Spectrum

Ashley Knowles Dr. Chaviano ESE 309 Spring 2015 Asperger Syndrome Asperger syndrome, also known as, Asperger disorder is a disorder on the autism spectrum. Asperger syndrome is on the mild, or â€Å"high-functioning,† end. Many affected with Asperger’s learn to adjust and become very intelligent and live successful lives. In 1944, an Australian pediatrician named Hans Asperger observed four children who had difficulty integrating socially. The children lacked nonverbal communication skills, failed to demonstrate empathy with their peers, and were physically awkward. Their speech was either disjointed or overly formal and their obsessing interest in a specific topic dominated their conversations. Dr. Asperger called the condition â€Å"autistic†¦show more content†¦It appears likely that a combination of genetic variations and environmental factors influence the development of this complex condition. Asperger syndrome is a disorder of brain development. The differences in brain development that occur in Asperger syndrome appear to affect areas of the brain involved in thought, behavior, and emotions, such as prefrontal cortex, the amygdala, and the fusiform face area. People with Asperger’s have average or above-average intelligence. These people do not have a language delay as others do on parts of the autism spectrum. Their ability to carry on a conversation is often impaired by a tendency to take sarcasm or humorous statements literally. Body language is also often misunderstood as to what others may be feeling to the person with Asperger’s. These individuals may speak in a monotone voice, have unusual mannerisms, or choose unusual topics of conversation. Individuals with Asperger syndrome tend to develop an intense interest in a particular subject. The interest may be a traditional hobby or on an academic level. Often they are able to remember a large amount of details on their subject of interest. People with Asperger’s may have difficulty tolerating sensory stimuli such as noise or lights. Other features may include mild impairment of motor skills. Basic skills such as crawling or walking may be somewhat delayed. This physical clumsiness may lead to further social isolations. Signs and

Depression Symptoms And Symptoms - 1408 Words

Depression is something that overcomes one’s being, if they let it. You do not feel like yourself and you do not know why. Depression is a mood disorder that causes someone to feel sad all the time as well as a loss of interest in anything in their normal life. It is very common in people today but even still, it is very serious. It is treatable, resolvable, and requires a medical diagnosis. There are quite a few factors that are part of depression. Some may include genetics, brain chemistry, hard relations, and bad experiences at a young age, etc. Having high levels of anxiety can cause a person to have higher chances of depression as you get older. There are different types of depression including: major depression, persistent depressive†¦show more content†¦Herman is a ghostwriter for a rabbi once he returns, and that is how he makes his money. He is married to Yadwiga, but he is secretly having an affair with Masha, who is also a married woman. Things begin to get even more out of hand when his very first wife, Tamara, who he thought she died in the war, pops up in New York unexpectedly. He quickly finds himself married to three women and realizes that this life may be too much for him to deal with. Throughout the book we see that he becomes a liar, cheater, and a swindler. The thought of being a dedicated husband and father to one wife and family are of no importance to him anymore. In the story you can see that he is depressed without that even being mentioned word for word. Herman is the main character who begins to question the true existence of God. After everything he has been thru he wonders if there ever really was a God. He is in fact a victim not only of society, but also of himself. You can see the whole man versus himself as well as man versus society in this novel. We can see that he is depressed by the way that he looks to others. He cannot seem to be alone, he is missing something and cannot find happiness within himself. This is shown to us by him being with so any women. He gets himself involved with a lady that he met in a concentration camp, as more than just friends. He also finds himself married to his secret lover after she gets a divorce. While all of this is

Market Background Free Essays

Market segmentation is the process of â€Å"dividing a market into distinct groups of buyers who have distinct needs, characteristics or behavior and who might require separate product or marketing mixes† (Kotler, 2004). Underlying the decision to segment the market is the recognition that a single market is not composed of people with homogenous needs, attitudes amd behavior and therefore requires a different marketing strategy for each group of people. This process helps marketers in identifying opportunities for a new product or product mix by identifying specific needs of a group of consumer marketer (Kinsey, 2005) Market segmentation can be done in many ways. We will write a custom essay sample on Market Background or any similar topic only for you Order Now A company with a customer base over a large geographic area can divide its market into various geographic areas. It can also segment the market on the basis of demographic factors such as gender, age, family size or family life cycle stage, profession, education, ethnical background etc. Other techniques include psychographic segmentation is another type of segmentation that is â€Å"based on social class, lifestyle or personality characteristics† and behavioral segmentation that is â€Å"based on the consumer knowledge attitude, use or response to a product† (Kotler, 2004). Other than the geographic segmentation all the other segmentation techniques requires a lot of consumer research with a demographic research on a lesser extent. Whatever segmentation techniques are used the market segments identified must be measurable in terms of size, purchasing power etc, accessible through target marketing, substantial, differentiable so that they should deserve the investment in a separate marketing strategy and actionable that is creating a marketing strategy for it should be practically possible for the company (Kotler, 2004). The task at hand is to segment the beverage market, decide on the target market and then design the most effective product mix for that segment. The beverage under consideration has an ingredient that is perceived to have health advantages. Thus, the drink can be positioned to be a wholesome addition to a healthy diet. The fact that their competitors have limited themselves to athletic males has left most of the market open for new product. The company can market the product to a much larger psychographic segment which is of health conscious consumers. On a secondary level some demographic segmentation can be done where students and young professionals are targeted through relevant marketing strategies that promote the drink as a source of nutrients needed for mental and physical growth necessary to cope with a demanding environment. Also a market strategy can be designed such that it encourages product use n the morning with breakfast. This type of strategy comes in the occasion segmentation as part of the behavior segmentation. With a powerful promotion program the beverage can become a necessary morning drink for all health conscious people. As the product is being promoted as a health drink it should contain appropriate nuitrants and vitamins and fruit extracts whose details should be given on the package. As it is being promoted as a morning drink it should be light and should not have sharp taste or smell. Also along with individual packages it should be available in easy to open packages that contain at least seven servings. Kinsey, J Yeap, C. (2005). Buyers and Market Segments: Food Marketing Economics. Presented at APEC 4451/5451 lecture at University of Minnesota How to cite Market Background, Essay examples

Market Background Free Essays

Market segmentation is the process of â€Å"dividing a market into distinct groups of buyers who have distinct needs, characteristics or behavior and who might require separate product or marketing mixes† (Kotler, 2004). Underlying the decision to segment the market is the recognition that a single market is not composed of people with homogenous needs, attitudes amd behavior and therefore requires a different marketing strategy for each group of people. This process helps marketers in identifying opportunities for a new product or product mix by identifying specific needs of a group of consumer marketer (Kinsey, 2005) Market segmentation can be done in many ways. We will write a custom essay sample on Market Background or any similar topic only for you Order Now A company with a customer base over a large geographic area can divide its market into various geographic areas. It can also segment the market on the basis of demographic factors such as gender, age, family size or family life cycle stage, profession, education, ethnical background etc. Other techniques include psychographic segmentation is another type of segmentation that is â€Å"based on social class, lifestyle or personality characteristics† and behavioral segmentation that is â€Å"based on the consumer knowledge attitude, use or response to a product† (Kotler, 2004). Other than the geographic segmentation all the other segmentation techniques requires a lot of consumer research with a demographic research on a lesser extent. Whatever segmentation techniques are used the market segments identified must be measurable in terms of size, purchasing power etc, accessible through target marketing, substantial, differentiable so that they should deserve the investment in a separate marketing strategy and actionable that is creating a marketing strategy for it should be practically possible for the company (Kotler, 2004). The task at hand is to segment the beverage market, decide on the target market and then design the most effective product mix for that segment. The beverage under consideration has an ingredient that is perceived to have health advantages. Thus, the drink can be positioned to be a wholesome addition to a healthy diet. The fact that their competitors have limited themselves to athletic males has left most of the market open for new product. The company can market the product to a much larger psychographic segment which is of health conscious consumers. On a secondary level some demographic segmentation can be done where students and young professionals are targeted through relevant marketing strategies that promote the drink as a source of nutrients needed for mental and physical growth necessary to cope with a demanding environment. Also a market strategy can be designed such that it encourages product use n the morning with breakfast. This type of strategy comes in the occasion segmentation as part of the behavior segmentation. With a powerful promotion program the beverage can become a necessary morning drink for all health conscious people. As the product is being promoted as a health drink it should contain appropriate nuitrants and vitamins and fruit extracts whose details should be given on the package. As it is being promoted as a morning drink it should be light and should not have sharp taste or smell. Also along with individual packages it should be available in easy to open packages that contain at least seven servings. Kinsey, J Yeap, C. (2005). Buyers and Market Segments: Food Marketing Economics. Presented at APEC 4451/5451 lecture at University of Minnesota How to cite Market Background, Essay examples

Swot of Disney free essay sample

Strengths: A strength that Disney has is its incredibly strong brand awareness. As a child I had willingly been indoctrinated with the brand and can even recognize the distinct calligraphy associated with the brand. It comes as no surprise that BusinessWeek has ranked Disney as the 8th most recognizable global brand. A recognizable brand such as Disney increases consumer trust and indicates the company’s advanced and successful marketing. Another strength is Disney’s strong net-income. Though Disney’s latest flop, John Carter (receiving a domestic box office deficit of about $177,000,000), they still had an increase in revenue. The company saw an increase of 24% in revenue, receiving a net income of $1. 83 billion. This indicates that when faced with financial burden, Disney remains an effective and sustainable company. Weaknesses: One of Disney’s weaknesses is their limited target audience. Disney primarily targets to families with younger children. This is especially true with regards to their theme parks. We will write a custom essay sample on Swot of Disney or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The use of animated characters and a family friendly atmosphere in their global theme park franchise does not exactly appeal to a mature audience. However, with their somewhat recent company acquisition of the Marvel brand, Disney broadened their market to an older crowd. This purchase has increased Disney as a threat to the more mature entertainment market currently dominated by Paramount and Warner Brothers. Another weakness is Disney’s frequent change in management. Regularly changing a company’s management can hinder a company’s growth. Though it does not seem as though Disney is slowing down in any respect, it does create a lack of consistency in how the company is managed. The lack of consistency, in the long run, can lead to operational problems. The constant adjustment to new members of the management team prevents maximized efficiency. Also, because the members of the board are not given the chance to work with one another for long periods of time, there can be office politics that can create internal corporate disputes (such as who gets the corner office, etc. and prevents them from fully understanding how other members conduct business. Opportunities: With Disney’s incredible annual revenue, they have many opportunities. One such opportunity is that they can broaden their international influence. The company has already continued their efforts to be a stronger factor in the international market by the building of a theme park in China. They have also increased their brand internationally through their successful global Disney Channel, channel. However, their global presence could increase with the building of more theme parks in areas catering to high tourist populations such as in Spain. Disney could also increase their global film departments by acquiring more foreign film production companies to make films containing content that would appeal to regional cultures. This would not only help the foreign box office for domestically created films, but would broaden the Disney brand, increasing their assets. Another opportunity that Disney has is to build more theme park attractions. The recent opening of Cars Land at Disney’s California Adventure has proven incredibly successful. If Disney continues to create attractions throughout their global theme parks, based on their films, they could increase revenue. In creating more attractions they are resisting inertia, which will increase the consumer appeal of their parks. Threats: With regards to film, Disney’s main threat is DreamWorks Animation. Though Disney controls the market share in animated films, DreamWorks has proven a rising threat with the releases of the Shrek, Madagascar and Kung-Fu Panda franchises. These films have rivaled Disney’s Pixar box office results and have received great critical acclaim. Another rising threat to Disney’s feature animation dominance is the newly developed Paramount Animation. This company was recently announced in 2011 after DreamWorks left Paramount for 20th Century Fox. Paramount Animations’ first feature, The Spongebob Squarepants Movie 2, is set to be released in 2014. Though Disney has an incredibly strong brand and consumer loyalty, they should still be weary of Paramount’s newest production affiliate.